PENGARUH CULTURE EVENT TERHADAP PENGETAHUAN BUDAYA (Studi pada Event Kebudayaan di Kota Malang)

Abstract

knowledge. The approach used is a quantitative approach with explanatory research type. The data collection technique in this study was a questionnaire with a sample of n = 75. The dimensions used consisted of Spectacularisation, Theme and Immersion and participation. The results and conclusions of this study itself is that culture events affect cultural knowledge of visitors to cultural events. So it can be concluded that there is an influence relationship from the culture event that has been held in Malang City to the cultural knowledge of visitors who attend the events being held, where the higher the quality of a culture event, the more cultural knowledge of visitors to cultural events will increase.